Target Audience

Below is a 'Bitstrip' of a typical audience member, for which i will be aiming my music video towards:

My target audience will affect certain decisions that i make when planning my music video:

• I will have to consider the wants of my audience - what they typically like to see in a music video - such as close ups of band members/instruments.
• What costumes they find appealing - Simplistic clothing? dark colours? Numerous costume changes?
• My target audience typically like simple music videos - usually set in one central location such as a studio, with possible cutaways to other locations.
• Music videos of this genre typically do not have extravagant dance routines, however after further research into my audience i will ask as to whether they find the idea of a simple dance routine appealing.

Website/Digipak:

• For both our digipak and website we will use quite an edgy font